CHALLENGE
Berlitz, Inc. needed a complete redesign of their cart and checkout process to reduce abandonment, improve conversion rates, and provide a smoother, more intuitive user experience. The existing flow was cumbersome and caused friction for users, potentially impacting revenue and overall satisfaction.
SOLUTION
I redesigned the entire cart and checkout system, focusing on clarity, efficiency, and e-commerce best practices. The updated interface simplified the flow, making it intuitive across devices, and incorporated cross-sell functionality to increase order value. By optimizing layout, navigation, and interactions, the project delivered a streamlined, high-converting checkout experience.
TASKS
UX / UI Design
Prototyping
Research
TECHNICAL
