CHALLENGE
The salon needed a refreshed brand identity and online presence that matched the quality of their services and the warm, welcoming atmosphere they’re known for. Their existing visuals felt outdated and lacked the personality and polish to appeal to their upscale clientele. Additionally, their website wasn’t effectively showcasing their services, stylists, or social media presence — making it harder to connect with new clients and maintain engagement with existing ones.
SOLUTION
I led a full branding and digital redesign, developing a cohesive identity that balances sophistication with approachability. I began by designing a fresh, handwritten logotype that captures the salon’s creative energy while simplifying and modernizing the overall look. From there, I designed and developed a custom WordPress website featuring a clean layout, intuitive navigation, and strong visual storytelling.
The site highlights key offerings, introduces stylists, integrates social media feeds, and reinforces brand credibility through curated media features. Every element — from color palette to typography — was chosen to reflect the salon’s high-end yet relaxed character. The result is a cohesive, engaging brand and digital experience that elevates the salon’s image and strengthens client relationships.
TASKS
Logo Design
Visual Design
Branding
Graphic Design
Typography
Visual Identity
Website Design
Website Development
Print Design
TECHNICAL
